Mercury Antique, Lead Sled and Classic Parts For Sale

Mercury History (Continued from top)

Mercury Logo  

Henry Ford adopted the Mercury brand in 1939 to comptete with the General Motors Buick but most models were based on other Ford models. Mercury was an independent division until it was combined with Lincoln in 1945 and it adopted the Lincoln platform in 1949, the year Mercury's also became know as "Lead Sleds". Mercury's heyday was in the 1950's but it was considered a spin off of Fords, and then Lincolns, until the early 1970s when the Cougar and Marquis were introduced. But by the 1980s the Mercury had lost its uniqueness to Ford once again and the image began to suffer.

The first Mercury logo was a head profile of the Roman god Mercury. From the 1960s to the 1980s the Cougar became the logo amd a series of cat-named models followed. Some of the upper end models adopted the Lincoln diamond.